In case you were still holding onto yours, the faster, smarter alternative is to use search online. Certainly it makes sense when you are on the go and need to get errands done. Lucky for me, Sensis sent me an iPhone 5 (thank you!!!) to trial their Yellow Pages Australia mobile app.
On first inspection, there are a number of pre-determined categories on the homepage including restaurants, doctors, pizza, hairdressers, florists, massage etc, with listings from your local area. You can easily create your own category shortcuts to add to the homepage too.
Now onto search functionality. We are at the Sunshine Coast, so I used the app to find a local nail salon for my Mum and I to get a pedicure tomorrow. I usually use Google for business searches, so was pleasantly surprised to find that the search results using the Yellow Pages mobile app have a similar feel and functionality (website link, phone number, integrated map and directions), but with some useful extras including one-tap email for the business, distance from your location, embedded Yelp reviews, and company logo. I particularly like that you can save your favourite businesses to your iPhone Contacts - perfect for the doctor, preschool, and hairdresser that I seem to always be searching for.
For my purposes, it would be great if Sensis expanded the search results to include all local businesses, on top of those that pay to be in the Yellow Pages. This would mean no double handling when searching for specific businesses that aren't listed. But for discovery of new businesses, this app is ace.
Read more about the Sensis Yellow Pages Australia app features in the Apple iTunes store where you can download the app for iPad and iPhone for free. And if you would like to go digital, save some trees and cancel your phone book subscription, you can do so right here. Thanks again Sensis for giving me the opportunity to take it for a spin.