If you are in the Southern hemisphere and gearing up for a hot summer; or if you are up North and rugged up for winter (but planning a tropical holiday), you should check out the hip, hot designs of beach accessories label SUBOO.
Based in Sydney, SUBOO debuted in 2007 with a range of punchy, graphic beach umbrellas and has since expanded to include a range of beach essentials including Missoni-inspired deck chairs, and very cool metallic beach totes (I'm desperate for one of these).
SUBOO is the brainchild of Fashion recruiter Sue Di Chio who was looking for a cool beach umbrella and realised that she would have to make her own. Honestly, Sue has really nailed it with her 2008 Collection.
You can find SUBOO at retailers across Australia and can purchase online from the SUBOO e-boutique.