It's great to see natural beauty products company Burt's Bees taking a stand on the definition of natural. It's in their best interests, as their standards are likely higher than most of those who claim to be 'natural' and fulfill official US standards. The company has created a mini-site asking us to question what is natural and encouraging consumers to read the labels of products they buy carefully and self-educate. Some of the nasties to look out for in so-called 'natural' products include:- Parabens
- Sulfates
- Chemical Sunscreens
- Petro Chemicals
- Formaldehyde Donors
More info on their site The Greater Good.
Image: oneighturbo on Flickr
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