13 September 2006
Rayman on YouTube
Michel Ancel is a genius. He is the original creator of Rayman, Beyond Good & Evil, the director of the Peter Jackson's King Kong game, and has returned to the Rayman franchise to produce the 4th installment of the game. Yet again, Michel has kicked it up a notch and introduced Killer Bunnies to the Rayman Raving Rabbids on the Nintendo Wii (a match made in heaven). Who doesn't love Killer Bunnies?!? What I am really impressed with are the quirky videos that Ubisoft have created to promote the game, and even more impressed with their high status on YouTube. Hopefully, by tapping in to this site, the Rayman character will finally get some serious brand awareness outside of Europe. Better still, fans are starting to make their own compilation videos which up the cool quotient. I think Let The Bunnies Hit The Floor should be the official video.