26 July 2006

Jetstar's blanket marketing

Jetstar announced today new flights to Asia from $170. I received an email from Jetstar, walked past a bus stop ad, saw a TV commercial, and heard about it on the late news. That's direct mail, outdoors advertising, TV advertising and PR. Oh, and I forwarded it to a friend - viral marketing. Pretty impressive coverage from their marketing team.

Image: Jetstar

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